Communication Market in Japan 2020

Communication Market Japan







2020 Advertising Expenditures in Japan

In 2020, Advertising Expenditures in Japan Amounted to 6,159.4 Billion Yen (Down 11.2% Year on Year), Reflecting the Impact of the Global COVID-19 Pandemic;

This Marked the First Market Contraction in Nine Years, Since the Great East Japan Earthquake in 2011, and a Margin of Decrease Second Only to That Following the Global Financial Crisis in 2009; Expenditures on Internet Advertising Continued to Grow, Driven by Japanese Society's Accelerating Digital Transformation.

出典/Source:電通/DENTSU Inc.

Market Demographic, Japan

出典/Source:世界銀行/World Bank